Eye candy for aquarists

Delve into the colorful underwater world of an aquarium and watch fish closely while they eat: Attaching food chips make the adily feeding of the animals an exciting optical adventures. It is very easy. [more]

Where the sun goes up and down

Natural living conditions are essential in an aquarium, because they help avoid care problems. Like us humans, fish also require a day and night rhythm. The correct lighting allows aquarist to ensure appropriate and natural light conditions. [more]

Why does the pH value in my freshwater aquarium go down?

The pH value tells the ratio between acids and bases in the water an. Besides the carbonate hardness (KH) is the most important measured parameter in the aquarium. The optimal value depends on the fish being kept. Most ornamental fish species do... [more]

Suitable for herbivores and carnivores

Due to their impressive color and shape variety, cichlids are among the most popular aquarium fish. Special food such as the novelties Cichlid Green XL and Cichlid Red XL by sera are required for keeping the colorful exotic animals lastingly healthy. [more]

Why pets are good for people

Pets make happy. They support health. This is the result of a current, representative survey by the polling institute Forsa commissioned by the 'Initiative Zukunft Heimtier' (Initiative Future Pets). Nine out of ten people asked are convinced that... [more]

Marine water

Marine water

Prepare saltwater properly

Saltwater is the basis of a marine aquarium. But how is this actually prepared correctly? [more]

sera glass cleaner

08845 -INT- sera-glass-cleaner

The glass cleaner with stainless steel blade allows for easy cleaning. Furthermore, the grip shape of the handle are rather flat and allow scraping off the algae in an acute angle. [more]

sera: pollutant free sea salts

Improved blend

Marine aquariums are sensitive ecosystems. The colorful organisms have high requirements concerning their environment. sera provides fish enthusiasts with their sea salts for preparing marine water, sera marin salt and sera marin reef salt. The new, entirely synthetic and therefore pollutant free blend convinces fully. [more]

sera marin stream pump SPM 8000

31112 sera-stroemungspumpe-spm-8000 dusf

Energy saving stream pump for marine aquariums larger than 100 liters (26 US gal.). The robust sera marin stream pump SPM 8000 is an efficient stream pump that delivers 8,000 liters (2,113 US gal.) of water per hour. [more]

sera marin Biotop LED Cube 130

31099 sera-marin-biotop-led-cube-130 diep

Energy saving lighting with 50 % less consumption and 33 % higher light yield! The new sera marin Biotop LED Cube 130 will include a 12 Volt two color LED lighting. The 12 white and 6 blue separately switchable LED chips impress by a considerably longer lifetime compared to conventional lamps. The LED chips are connected via a simple push-in contact, and are very easy to replace. [more]



Summer is here, get going!

Winter was for moping, now it is "get outdoors" and enjoy the sun. This i a particular pleasure for pondkeepers. They can spend relaxed hours at their dreamy oasis, watch the sparkling water and observe the numerous fish species – this is pure holiday feeling! But beware: Algae do particularly well during the warm months. The pond therefore by all... [more]

How can I deal with uncontrolled algae growth in the pond?

Too high nutrient levels in pond water may cause increased algae growth. Algae treatments provide help in case removing the algae mechanically is not sufficient. The products bind cloudiness and coagulate them into bigger chunks so they can be collected and removed by the filter. Such algae treatments often consist of harmful substances such as... [more]

Tranquility and life in the garden

A brook is a nice addition for every garden: It does not only look beautiful but is also soothing and provides liveliness. Modern pumps keep the water moving and enlinve the garden. [more]

Fit into spring

When spring arrives, the pond awakens from hibernation: Koi show up at the surface, dragonflies fly through the air and the plants develop their colors. But before you can start into the new pond season it is important to remove the traces of winter. This ins no problem with the correct advice and high quality maintenance products, for instance by... [more]

Specialist for unspoiled pond joy

07226 -INT- sera-pond-crystal-500-ml TOP

Spending the warm summer months at the own pond is a great pleasure for pond keepers. This mood is spoiled, however, if floating algae spread and the water turns greenish. sera pond crystal allows not only removing the annoying algae, but visibility and water quality in the pond also improve considerably. [more]



Appropriate variety

sera Flowers’n’Loops

sera Flowers n Loops

sera Flowers’n’Loops is the optimal food recommendation for all herbivorous reptiles. The high quality blended food consists of 50% dried blossoms. These meet the natural feeding habits of the animals due to their fragrance and their colors. [more]

Combat mites and ticks successfully

New: sera med Professional Ophionol

sera sera med Professional Ophionol

Quick help is required in case the cared-for reptile is infected by mites or ticks. sera provides it with the new sera med Professional Ophionol. The dosage and application of the over-the-counter veterinary treatment for reptiles precisely matches the requirements of the animals to be treated. The quality manufacturer thus adds another high... [more]

Individual and effective treatment against reptile diseases

Unique range of treatments for reptiles

sera med reptil Professional

Reptile lovers recognize immediately when their animal feels sick – be it loss of appetite or unusual breathing sounds. sera has developed a unique range of reptile treatments for treating against different parasites. [more]

A terrarium in the living room


In Germany, the trend towards exotic animals has strongly increased. Terrarium care becomes more and more popular also in families. The extravagant colors, elegant movements and the unusual body shape trigger this fascination. However, let us not forget the terrarium itself. It gives every living room an unusual appeal. [more]

Appropriate aquaterrarium


Everybody who wants to keep terrapins, crabs and crayfish that remain small according to their requirements now can use a new aquaterrarium by sera. The sera reptil aqua biotop complete system is equipped with all technical devices required for immediate operation: this simplifies the first steps into a fascinating hobby especially for beginners. [more]


sera guide booklets

Browse our extensive guide booklets. From the first steps via correct feeding up to health related topics ...

sera guide booklets